Your buyers ask ChatGPT who to hire. Are you in the answers?
See who ChatGPT, Gemini and Claude recommend in your field, and which Google searches your competitors win. Then get your experts into those answers.
They don't open ten tabs any more. They ask one question and read one answer, and the answer names three or four companies. If you're not one of them, you never hear about the deal.
Aurora Cloud is the name that comes up most1, and Kestrel Consulting's partner writes about FinOps every week2. Both have helped mid-sized SaaS companies.
Northwind does exactly this work. It isn't mentioned.
Measured on your site, your competitors and the three assistants your buyers use. No estimates, no traffic guesses: who gets named, who ranks, and for what.
ChatGPT, Gemini and Claude named 31 companies across 6 buyer questions. Not once was it Northwind.
The assistants build their answers from what credible people have written in public. Your experts know more than the firms that get named. They just haven't written it down, and they won't.
Twenty minutes, every other week, about the questions your buyers ask. They talk. Nobody writes.
LinkedIn posts under their names: AI quotes those. Articles on your site: Google ranks those.
Same questions, same assistants. You see your name start to show up.
Generative engine optimization (GEO): making sure that when somebody asks ChatGPT, Gemini or Claude for a recommendation in your field, your company is in the answer. It's SEO's sibling for the place more and more buyers now start.
SEO earns a place in a list of links. GEO earns a sentence in an answer, and the assistants build those sentences from what credible people have written: articles, and very often LinkedIn posts. You need both, and both come from the same thing — your experts saying something specific in public.
Search moves in months. AI answers move faster, because the assistants search the web as they answer. Teams that publish every week usually see their name appear within the first quarter, and the report re-measures it every quarter so you can see it happen.
