Decide with your own numbers.
Your first interview is free. No credit card needed.
An agency retainer runs €2,000–4,000 a month and writes in the account manager's voice, on their timeline. Outerview writes under your experts' names, ready for your own site.
A content agency retainer is €2,000–4,000 a month and produces work written by whoever is assigned to your account that quarter. Outerview is €399 and writes under your own experts' names, ready for your own site, so the authority accrues to the people who'll still be there next year.
a month, on a 6–12 month retainer
a month, cancel any month
| Content agency | Outerview | |
|---|---|---|
| Monthly cost | €2,000–4,000 | €399 for five experts |
| Whose name it publishes under | The firm's, or a junior's byline | Your expert's own |
| Who the buyer ends up trusting | The brand | The person they'll meet in the pitch |
| Timeline control | Their sprint, their account load | Yours. The queue is on your Monday |
| Where the archive lives | Often their CMS or a shared drive | With you, ready for your own site |
| Minimum commitment | Usually 6–12 months | Monthly |
| Cost of adding an expert | A new scope conversation | €49 a month |
An agency brings a team you couldn't hire: designers, strategists, someone who has run this play for eleven other firms in your sector. For a launch, a rebrand, or a campaign with a deadline, that's worth paying for. Retained content publishing is the part that tends to drift.
Because AI assistants and buyers both cite people. When someone asks an assistant who to hire, it names individuals at firms far more readily than it names firms. An article under your partner's name builds the thing a prospect is actually buying.
Keep them for the work that needs a team. Most firms that run both use the agency for campaigns and Outerview for the weekly publishing an agency was never going to sustain at that price.
Outerview is monthly. If the first month produces nothing worth publishing, you stop, and the articles that did get published stay on your domain.
Your first interview is free. No credit card needed.
