Decide with your own numbers.
Your first interview is free. No credit card needed.
A content hire costs about €4,500 a month and spends most of it chasing experts who don't reply. Outerview does the chasing. Here's the honest comparison.
A content marketer costs around €4,500 a month and their hardest problem is getting time from the experts whose knowledge they're meant to publish. Outerview is €399 a month for five experts and solves that specific problem. It asks for fifteen minutes in the channel they already use, and asks again when they don't reply.
a month, plus employer costs, for one person's time
a month, for five experts published under their own names
| Content hire | Outerview | |
|---|---|---|
| Monthly cost | €4,500 + employer costs | €399 for five experts |
| Time to first published piece | 6–10 weeks, after onboarding | Days. The first interview can be this week |
| Getting time from partners | Their hardest problem, every week | A DM, then a second DM. Fifteen minutes, from a phone |
| Whose voice it publishes in | Theirs, approximating the expert's | The expert's own, taken from the recording |
| When they leave | The strategy leaves in their head | Everything stays: the model, the voice profiles, the archive |
| Holiday and sick leave | Publishing stops | Doesn't apply |
| Search and AI visibility work | Usually a separate specialist | Included, re-measured quarterly |
A good content hire does things we don't. They sit in your strategy meetings, they argue with the CEO about positioning, they notice that a client story is worth telling because they heard it in the kitchen. If you need someone to own marketing as a function rather than publish what your experts know, hire the person.
For the publishing half of the job, yes. For strategy, positioning and everything that happens in a room, no. Most firms that use Outerview either have no content hire and were never going to, or have one who stops chasing experts and starts doing the work only a person can do.
Around €4,500 a month all-in for a mid-level hire, before tools. The number that matters more is the ramp: six to ten weeks before anything gets published, and the strategy leaves with them.
That's the common case. Marketing approves the topic and the draft. Outerview runs the interviews and asks the experts for their time, so the hire stops being a chaser.
Your first interview is free. No credit card needed.
