Decide with your own numbers.
Your first interview is free. No credit card needed.
A ghostwriter charges about €1,500 per person per month and wasn't in the room. Outerview interviews your expert directly and writes in their voice, for €399 a firm.
A ghostwriter is priced per person, about €1,500 a month each, so publishing five experts costs roughly €7,500. Outerview is €399 for the first five, and because it interviews the expert directly, every sentence traces back to something they actually said.
a month, at five published experts
a month, for the same five
| Ghostwriter | Outerview | |
|---|---|---|
| Cost for one expert | ~€1,500 / month | €99 / month |
| Cost for five experts | ~€7,500 / month | €399 / month |
| Where the material comes from | A monthly call, then their research | A 20-minute interview, every other week |
| Traceability | Trust the writer | Every claim linked to the recording |
| Turnaround | Days to a week | Draft back the same day |
| Long-form articles for your own site | Usually extra | Included |
| Who owns the archive | Depends on the contract | You. Every piece is yours, under their name |
A good ghostwriter builds a relationship. They learn your industry over months, they push back on a bad take, and some of them write better sentences than anything automated will. If you want one person publishing exceptionally well and money isn't the constraint, a ghostwriter is a reasonable answer.
In the Nordics, roughly €1,000–2,000 per person per month for a few posts a week. The price is per person, so it multiplies with every expert you want published, which is why most firms ghostwrite for one partner and leave the rest silent.
A good one does. The difference is what they're working from: a ghostwriter reconstructs from a monthly call and their own reading, while an interview captures the expert saying the thing. Sounding human and being traceable are different problems, and only one of them survives a client asking where a claim came from.
Some will, usually as a separate line item. Outerview drafts the LinkedIn posts and, when you ask for one, the article from the same recording, because the recording already exists. Short captioned clips come from the same recording too.
Your first interview is free. No credit card needed.
