The Outerview Blog
On finding your voice, saying what you mean, and why the best ideas usually start as conversations.
Your Growth Curve Is a Leash, Not a Trophy
That smooth upward analytics curve isn't proof your craft is improving. It's evidence of a rationing system designed to keep you producing content like a dog chasing treats.
Jaakko Alajoki
Co-founder, Outerview
History's Best Propagandists Understood What LinkedIn Creators Don't
The 80/20 rule that powered WWII radio broadcasts still works on LinkedIn: 80% of your content hooks an audience, 20% pushes your agenda. Most people get the ratio backwards.
Jaakko Alajoki
Co-founder, Outerview
I Hate Writing. So I Talked This Article Instead.
There's nothing between writing an article yourself and letting AI write the whole thing. The missing middle is talking it out first — and it's the only version I'll put my name on.
Mikael Toivio
Co-founder, Outerview
LinkedIn Has an AI Problem. We Built an AI Tool to Solve It.
A user told us our tool sounded like AI. Turned out every writing sample they'd given us was AI-generated. Here's how we fixed it.
Julius Haukkasalo
Founder, Outerview
How to Make AI Writing Actually Sound Like You
Most AI writing tools ask you to describe your voice. We dug into 50 years of forensic linguistics research instead. Turns out the secret is in the stuff you'd never think to mention.
Julius Haukkasalo
Founder, Outerview
Why the People with the Best Ideas Don't Post
Most people with real expertise freeze at the blank page. I built an AI interview tool to fix that. Here's why conversation beats writing.
Julius Haukkasalo
Founder, Outerview
Why Speaking Beats Writing for LinkedIn Content
We thought the best way to learn someone's writing voice was to read their posts. Turns out, an interview transcript is a way better voice sample for content creation.
Julius Haukkasalo
Founder, Outerview