We bet that...
The smartest person in your company hasn't posted in a year.
They know why the last project went wrong. They know what clients really ask for. They could explain complex things better than most people you'd meet.
But every time they open LinkedIn, or your CMS they'd freeze on this screen...
So they close the tab.
This blinking bastard is our #1 enemy.
We know, because we've all been there.
For 13 years we ran a 75-person digital agency. Some of our people were brilliant, and nobody outside knew it. Our best discussions happened in meeting rooms. When we asked someone to write a blog post, they ran away.
Our CEO (Julius) was almost silent online too. Every post took him ages, because he tried to make it perfect✦.
But wait.. these days AI can turn three bullet points into a long post in seconds.
Problem solved?
Not quite.
The feed is fuller than ever, but honestly,
it all sounds the same.
Most experts can explain anything out loud in 5 minutes. Ask them to write it, and it takes weeks (if they every get around to it).
When people just.. talk, they tell stories and say what they *really* think. That's exactly what a good posts need, and exactly what gets lost when you let AI do the thinking for you.
But we still believe AI can help, if you just turn it around...
Don't prompt AI. Let AI prompt you.
So we built an interviewer. It asks the follow-up a good journalist would ask. It keeps your words, your examples and your doubts.
- The AI prompts you and digs for to your best insights, opinions & stories.
- Every line it writes traces back to something you said.
- It learns from every interview & every edit you make.
- Nothing goes out until you approve it.
Every word should survive a hallway question. (If someone stops you at an event and asks what you meant, you know, because you said it.)
When anything can be generated, buyers trust what they can check: people, their backgrounds and their ideas. People follow people, not logos.
The best ideas in your company are still in your people's heads.
That's why we founded Outerview.
Our job is to get those ideas out.