We read 10,960 LinkedIn posts from Finland's top creators.
Here's what gets likes, and what doesn't.
Tap to start →
More followers doesn't mean more likes.
10 times the followers gets you less than 3 times the likes. What you write matters more than you think.
Don't start with a question.
Posts that open with a question get 22% fewer likes. Clever hooks don't work either.
A photo beats a PDF carousel.
Carousels get 28% fewer likes than a simple photo. A phone picture is enough.
Keep the first line short.
A first line under 40 characters gets 10% more likes. Long first lines get fewer.
Write normal paragraphs.
Most people put every sentence on its own line. The few who write normal paragraphs get 15% more likes.
Tag three people, or nobody.
Tagging one or two people gets fewer likes. Tagging three or more gets 17% more.
Ending with a question gets comments, but fewer likes.
“What do you think?” starts a conversation, but fewer people like the post. Pick which one you want.
Post in Finnish.
When Finnish creators post in English, they get 6% fewer likes. Still, a third of their posts are in English.
Tell what happened to you.
Posts about your own experience get 46% more likes. If you usually post opinions, a story gets you 74% more.
You don't need a big audience.
4 in 10 of Finland's top creators have fewer than 10,000 followers.
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